Trends & Insights of Vietnamese shoppers interact with Google search .

Session description:
The events of 2020 have shifted user behavior. At Google, we observe these shifts through how populations interact with Google search. This year, we’ll present insights including trends beyond Vietnam’s metro areas, the on-demand economy, what smart shoppers are searching for, and how the purchase journey for health conscious consumers have shifted. Marketers can take away helpful strategies and recommendations to prepare for 2021.

Presenter bio: Kurt Moddemann leads strategic partner relationships with Vietnam’s largest finance and telecommunications partners for Google’s marketing suite of products. Prior to joining Google APAC, Kurt worked at Google Canada supporting large North American banks and payment providers. During his 6 years at Google, Kurt has worked with partners to solve their most challenging business problems by building their brands, scaling user acquisition and improving tech & infrastructure capabilities. Prior to Google, Kurt worked in financial services as an analyst at a large Canadian Insurer and as a chartered accountant with PricewaterhouseCoopers.

Website conference: eVietnam Marketing Summit 5.0:  https://conference.vma.org.vn